Messenger is operating to grow to be more than simply the most famous SMS replacement in the West.
One method is copying what’s working for others. Marcus says the app’s Snapchat stories copy Messenger Day is off to a great start. "Usage with teens is much higher" than some might have predicted, “which is cool” Marcus says. “We’ve built a product that teens use on Messenger!” It’s very distributed. It’s going reasonably well. "The participation rate is very good as compared to our best stories product” he notes, referring to Instagram stories.
Messenger Day has a large possibility of more growth because its host app has twice as many people on it.
Messenger also delivered a Snapchat-esque digital camera with funky lively selfie mask and illustrated filters, as facebook latches onto the video conferencing trend. In video, it launched copied Houseparty's split-screen organization video chat. “group video calling is becoming a big thing with teens especially with mask and effects because it’s live” Marcus notes.
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